John

Senior Creative Designer specialising in brand strategy and digital experiences

Luba

John Luba

Timeless Visual Stories for Legendary Brands

Legacy brands. Modern voice.

Abstract shape
I specialise in brand identity and creative direction for organisations with legacy and reputation at stake - security firms, luxury brands, heritage institutions, and universities. I've worked with clients including Banham Patent Locks, Avvio, and UCL.
My work helps them modernise how they communicate without losing the authority they've spent decades building.
Based and work in London

SELECTED PROJECTS

creative expertise

01 ——

Strategic Design

I shape brand and digital strategies rooted in clarity and relevance. From insight to execution, I build frameworks that align with business goals, user behaviour, and cultural context.

Strategy Mapping

Research & Insight

Positioning & Messaging

Campaign Thinking

02 ——

Brand Identity

I create brand identities that are structured, distinct, and emotionally resonant. Every element - from mark to motion - is part of a bigger system built for cohesion and flexibility.

Brand Systems

Logo & Wordmark Design

Guidelines & Toolkits

Visual Language

03 ——

Interaction & UX

I design experiences that feel sharp, intuitive, and effortless. My focus is on function and form working together—where clarity of purpose meets detail.

UX Direction

Wireframes & Flow

Interactive Logic

Design Systems

04 ——

Visual & AI-Driven Design

I explore form, texture, and motion through a mix of design craft and AI experimentation. The output blends control with spontaneity - built to engage, provoke, and connect.

Visual Direction

Art direction

AI Image Systems

UI Aesthetics

Have a project?

Schedule a Call.

Let's chat!

Have a project?

I'm available for new projects

John

Senior Creative Designer specialising in brand strategy and digital experiences

Luba

John Luba

Timeless Visual Stories for Legendary Brands

Legacy brands. Modern voice.

Abstract shape
I specialise in brand identity and creative direction for organisations with legacy and reputation at stake - security firms, luxury brands, heritage institutions, and universities. I've worked with clients including Banham Patent Locks, Avvio, and UCL.
My work helps them modernise how they communicate without losing the authority they've spent decades building.
Based and work in London

SELECTED PROJECTS

creative expertise

01 ——

Strategic Design

I shape brand and digital strategies rooted in clarity and relevance. From insight to execution, I build frameworks that align with business goals, user behaviour, and cultural context.

Strategy Mapping

Research & Insight

Positioning & Messaging

Campaign Thinking

02 ——

Brand Identity

I create brand identities that are structured, distinct, and emotionally resonant. Every element - from mark to motion - is part of a bigger system built for cohesion and flexibility.

Brand Systems

Logo & Wordmark Design

Guidelines & Toolkits

Visual Language

03 ——

Interaction & UX

I design experiences that feel sharp, intuitive, and effortless. My focus is on function and form working together—where clarity of purpose meets detail.

UX Direction

Wireframes & Flow

Interactive Logic

Design Systems

04 ——

Visual & AI-Driven Design

I explore form, texture, and motion through a mix of design craft and AI experimentation. The output blends control with spontaneity - built to engage, provoke, and connect.

Visual Direction

Art direction

AI Image Systems

UI Aesthetics

I'm available for new projects

John

Senior Creative Designer specialising in brand strategy and digital experiences

Luba

John Luba

Timeless Visual Stories for Legendary Brands

Legacy brands. Modern voice.

Abstract shape
I specialise in brand identity and creative direction for organisations with legacy and reputation at stake - security firms, luxury brands, heritage institutions, and universities. I've worked with clients including Banham Patent Locks, Avvio, and UCL.
My work helps them modernise how they communicate without losing the authority they've spent decades building.
Based and work in London

SELECTED PROJECTS

creative expertise

01 ——

Strategic Design

I shape brand and digital strategies rooted in clarity and relevance. From insight to execution, I build frameworks that align with business goals, user behaviour, and cultural context.

Strategy Mapping

Research & Insight

Positioning & Messaging

Campaign Thinking

02 ——

Brand Identity

I create brand identities that are structured, distinct, and emotionally resonant. Every element - from mark to motion - is part of a bigger system built for cohesion and flexibility.

Brand Systems

Logo & Wordmark Design

Guidelines & Toolkits

Visual Language

03 ——

Interaction & UX

I design experiences that feel sharp, intuitive, and effortless. My focus is on function and form working together—where clarity of purpose meets detail.

UX Direction

Wireframes & Flow

Interactive Logic

Design Systems

04 ——

Visual & AI-Driven Design

I explore form, texture, and motion through a mix of design craft and AI experimentation. The output blends control with spontaneity - built to engage, provoke, and connect.

Visual Direction

Art direction

AI Image Systems

UI Aesthetics

I'm available for new projects