John
portfolio
Crafted design stories for lasting impact
Luba
Timeless Visual Stories for Legendary Brands
As a Creative Manager and visual strategist based in London, I’ve led design and branding projects across luxury and AI-driven platforms. With a background that bridges marketing and innovation, I’ve explored AI’s role in visual design, and built immersive campaigns that connect brands with people.
Featured Project
SELECTED PROJECTS
Banham
Crafted in Britain
A campaign celebrating authentic British craftsmanship—close-ups, tactile shots, and rich visuals that make precision feel personal.
Banham
Heritage Rebranded
A sleek identity refresh and site redesign for a legacy security brand—marrying tradition with modern minimalism and digital polish.
Avvio
Be Direct, Be Clear
A bold visual update and streamlined site—built around the mantra “Be More Direct,” designed for clarity and impact.
Banham Keyholding
Unlocked Storytelling
From script to screen: a short animated explainer turned live Sky TV spot—crafted to captivate and convert in 30 seconds.
creative expertise
"By means of the sign man frees himself from the here and now for abstraction."
01 ——
Strategic Design
I shape brand and digital strategies rooted in clarity and relevance. From insight to execution, I build frameworks that align with business goals, user behaviour, and cultural context.
Strategy Mapping
Research & Insight
Positioning & Messaging
Campaign Thinking
02 ——
Brand Identity
I create brand identities that are structured, distinct, and emotionally resonant. Every element - from mark to motion - is part of a bigger system built for cohesion and flexibility.
Brand Systems
Logo & Wordmark Design
Guidelines & Toolkits
Visual Language
03 ——
Interaction & UX
I design experiences that feel sharp, intuitive, and effortless. My focus is on function and form working together—where clarity of purpose meets detail.
UX Direction
Wireframes & Flow
Interactive Logic
Design Systems
04 ——
Visual & AI-Driven Design
I explore form, texture, and motion through a mix of design craft and AI experimentation. The output blends control with spontaneity - built to engage, provoke, and connect.
Visual Direction
Art direction
AI Image Systems
UI Aesthetics
Have a project?
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Have a project?
I'm available for new projects
John
portfolio
Crafted design stories for lasting impact
Luba
Timeless Visual Stories for Legendary Brands
As a Creative Manager and visual strategist based in London, I’ve led design and branding projects across luxury and AI-driven platforms. With a background that bridges marketing and innovation, I’ve explored AI’s role in visual design, and built immersive campaigns that connect brands with people.
Visual DESIGNER,
Photographer
ARTIST and EntrePreneur
I work at the intersection of design, AI, and strategy - helping brands rethink how they present themselves in a fast-moving digital world. With a background in visual communication and creative direction, I’ve led projects for established names and emerging startups alike.
Currently I work with clients across luxury, tech, fashion, and security, building identities, campaigns, and digital experiences that stand out.
Based and work in London
(GMT)
Featured Project
SELECTED PROJECTS
Banham
Crafted in Britain
A campaign celebrating authentic British craftsmanship—close-ups, tactile shots, and rich visuals that make precision feel personal.
Banham
Heritage Rebranded
A sleek identity refresh and site redesign for a legacy security brand—marrying tradition with modern minimalism and digital polish.
Avvio
Be Direct, Be Clear
A bold visual update and streamlined site—built around the mantra “Be More Direct,” designed for clarity and impact.
Banham Keyholding
Unlocked Storytelling
From script to screen: a short animated explainer turned live Sky TV spot—crafted to captivate and convert in 30 seconds.
creative expertise
"By means of the sign man frees himself from the here and now for abstraction."
01 ——
Strategic Design
I shape brand and digital strategies rooted in clarity and relevance. From insight to execution, I build frameworks that align with business goals, user behaviour, and cultural context.
Strategy Mapping
Research & Insight
Positioning & Messaging
Campaign Thinking
02 ——
Brand Identity
I create brand identities that are structured, distinct, and emotionally resonant. Every element - from mark to motion - is part of a bigger system built for cohesion and flexibility.
Brand Systems
Logo & Wordmark Design
Guidelines & Toolkits
Visual Language
03 ——
Interaction & UX
I design experiences that feel sharp, intuitive, and effortless. My focus is on function and form working together—where clarity of purpose meets detail.
UX Direction
Wireframes & Flow
Interactive Logic
Design Systems
04 ——
Visual & AI-Driven Design
I explore form, texture, and motion through a mix of design craft and AI experimentation. The output blends control with spontaneity - built to engage, provoke, and connect.
Visual Direction
Art direction
AI Image Systems
UI Aesthetics
I'm available for new projects
John
portfolio
Crafted design stories for lasting impact
Luba
Timeless Visual Stories for Legendary Brands
As a Creative Manager and visual strategist based in London, I’ve led design and branding projects across luxury and AI-driven platforms. With a background that bridges marketing and innovation, I’ve explored AI’s role in visual design, and built immersive campaigns that connect brands with people.
Visual DESIGNER,
Photographer
ARTIST and EntrePreneur
I work at the intersection of design, AI, and strategy - helping brands rethink how they present themselves in a fast-moving digital world. With a background in visual communication and creative direction, I’ve led projects for established names and emerging startups alike.
Currently I work with clients across luxury, tech, fashion, and security, building identities, campaigns, and digital experiences that stand out.
Based and work in London
(GMT)
Featured Project
SELECTED PROJECTS
Banham
Crafted in Britain
A campaign celebrating authentic British craftsmanship—close-ups, tactile shots, and rich visuals that make precision feel personal.
Banham
Heritage Rebranded
A sleek identity refresh and site redesign for a legacy security brand—marrying tradition with modern minimalism and digital polish.
Avvio
Be Direct, Be Clear
A bold visual update and streamlined site—built around the mantra “Be More Direct,” designed for clarity and impact.
Banham Keyholding
Unlocked Storytelling
From script to screen: a short animated explainer turned live Sky TV spot—crafted to captivate and convert in 30 seconds.
creative expertise
"By means of the sign man frees himself from the here and now for abstraction."
01 ——
Strategic Design
I shape brand and digital strategies rooted in clarity and relevance. From insight to execution, I build frameworks that align with business goals, user behaviour, and cultural context.
Strategy Mapping
Research & Insight
Positioning & Messaging
Campaign Thinking
02 ——
Brand Identity
I create brand identities that are structured, distinct, and emotionally resonant. Every element - from mark to motion - is part of a bigger system built for cohesion and flexibility.
Brand Systems
Logo & Wordmark Design
Guidelines & Toolkits
Visual Language
03 ——
Interaction & UX
I design experiences that feel sharp, intuitive, and effortless. My focus is on function and form working together—where clarity of purpose meets detail.
UX Direction
Wireframes & Flow
Interactive Logic
Design Systems
04 ——
Visual & AI-Driven Design
I explore form, texture, and motion through a mix of design craft and AI experimentation. The output blends control with spontaneity - built to engage, provoke, and connect.
Visual Direction
Art direction
AI Image Systems
UI Aesthetics